Farmers know better than anyone the pressures of working with razor-thin margins. Rising input costs, fluctuating commodity prices and increasing demands on time and labor are real challenges that ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

The Interactive Advertising Bureau's (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims ...

Playwire, an online video marketing platform, announced Monday that it has launched video header bidding capabilities, making it the first to market header bidding for video. Since an initial ...