Confused by all the "green" claims of products on store shelves out there? There's good reason to be. According to a study due out Tuesday, more than 95 percent of consumer products examined committed ...

Scot case was not happy. Vice president of the environmental marketing firm TerraChoice, Case last year sent his researchers into a big-box retail store to evaluate the green advertising claims of ...

Scot Case outlines his six sins of green washing, an overview of the misleading claims some companies use to market their "green" products. Case is vice president of Philadelphia-based TerraChoice ...

As the green wave of environmentally friendly products has swept the country, it’s not just trendy anymore to say “natural,” “organic” or “we care.” It’s expected. It also is an exaggeration a lot of ...

Last spring, the environmental marketing firm TerraChoice sent teams into six stores to record all of the environmental claims they observed. They subsequently tested 1,018 products that together bore ...

Recently, TerraChoice, a leading North American environmental marketing company, released a study, which found that more than 95 percent of consumer products claiming to be green are committing at ...

Martin LaMonica is a senior writer covering green tech and cutting-edge technologies. He joined CNET in 2002 to cover enterprise IT and Web development and was previously executive editor of IT ...

OTTAWA (Reuters) - Just 2 percent of the growing number of self-proclaimed green products on store shelves make completely legitimate claims on their labels, a report by consulting firm TerraChoice ...

The messy world of environmental claims certification just got a little less messy with the acquisition by ULC Standards, a unit of Underwriters Laboratories (UL), of Ottawa-based TerraChoice, a green ...

NEW YORK (Reuters Life!) - Trying to reduce your carbon footprint? Buying products marketed as environmentally friendly may not do much good -- if any at all, according to a survey by environmental ...

Businesses usually view government and the environment as obstacles to profit. But what if a government-developed environmental program actually helped businesses to steal market share? About 400 ...

Confused by all the "green" claims of products on store shelves out there? There's good reason to be. According to a study due out Tuesday, more than 95% of consumer products examined committed at ...