Forbes

Death By Data: Identifying The B2B Marketing Metrics That Matter

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...
CMS Wire

10 Google Analytics Metrics to Track for Marketing Success

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...
Forbes

Using Social Media And Digital Marketing Metrics To Develop Or Change Your Brand Image

Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to ...
CMS Wire

How Conversion Rate Optimization Improves Online Sales

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
Business Wire

Qualtrics Launches Digital Experience Metrics, Allowing Companies to Tie Customer Sentiment Directly to Their Bottom Line

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, is launching Digital Experience Metrics (DX Metrics), a simple, ...
Good e-Reader

Corporate Digital Signage Metrics Executives Actually Use

For many organizations, digital signage has become a critical component. Display quality is no longer the only metric by which executives judge a provider. They now look for actionable data to really ...