Very little can match the joy of a mint 1983 Volkswagen Westy. You know it’s someone’s beloved pride. In all likelihood, it has a name. And for a single weekend, I had a vintage model all to myself, ...
You might call Andrew Mok an accidental CMO. “I never thought I would do marketing,” Mok said. Although Mok is now CMO of peer-to-peer car-sharing company Turo, which bills itself as “Airbnb for cars, ...
Letting someone you don’t know borrow your car for a day, a weekend, or a full week was unthinkable until a few years ago. It’s becoming increasingly common thanks to car-sharing platforms like Turo ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The US car rental business is not an easy sector to get excited about. Both Advantage and Hertz filed for ...
Turo bills itself as an AirBnB ABNB for cars, and after using it twice in two different cities, I can say it has the same kind of digital convenience and individual differences as the more-famous peer ...
This as-told-to essay is based on an interview with Lavell Riddle, a 40-year-old Turo host in Detroit who started a side hustle on the car-rental app in 2021. Turo is a car-sharing app that allows ...