Although many different persuasion and influence techniques can be used to change the behaviors and attitudes of others, each may have a different effect on a person's motivation, emotions, and your ...
At the 2017 Philly SHRM Symposium last week, professor and best-selling author Jonah Berger delivered the keynote address, "Invisible Influence: The Hidden Forces that Shape Behavior." There are two ...
Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...
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