Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Typeface (such as Times New Roman) refers to the design that gives a set of letters, numbers, and symbols their signature “look”. Font, on the other hand, is a specific implementation of a typeface, ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

Foreword -- Historical synopsis -- Grand design -- Rhythm & proportion -- Harmony & counterpoint -- Structural forms & devices -- Analphabetic symbols -- Choosing ...