Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Practices now should have at least 1 person who understands analytics, as their prevalence and importance grows in the field, explained Nat Turner, co-founder and CEO of Flatiron Health. Practices now ...

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Many executives say they that they don’t trust their own analytics, but that doesn’t mean they don’t want analytics they can trust. Why don’t executives trust analytics? Some reasons are good, like ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Even though using data analytics has not traditionally been a part of hospital and health system CEOs’ job descriptions, in the era of Big Data, understanding analytics has become a competitive ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...