Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Traditionally, companies gather customer feedback and measure sentiment in a variety of ways, from surveys to satisfaction scores to support calls and focus groups. While these are important to ...

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

Understanding consumer behavior involves the scientific study of why people buy products and services and how they use them. Marketers and business owners study this research so they can better tailor ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...

Marketers are using valuegraphics as a new way to understand their target audiences. The mind behind the valuegraphics methodology — bestselling author David Allison — spoke on how fellow marketers ...