Imagine pricing a product that spreads on its own and benefits people who never even touch it. That might sound like science fiction, but it's remarkably similar to the story of health data and, ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Retail is standing at a crossroads. Shopper expectations are rising, channels are multiplying and AI is redefining how, where and why people buy. Yet beneath all this innovation, one thing quietly ...