Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; ...

Verizon is reinstating discounts for some customers who threaten to leave the carrier. The retention discounts are triggered by initiating a transfer PIN from within the My Verizon app. After emailing ...

Many B2B companies, with smaller customer bases than consumer-targeted businesses, find that it is impractical to apply mass modelling techniques when creating a marketing strategy. If typical, these ...