Mark Messina is the CEO of Addverb USA, a company that solves complex fulfillment challenges through robotics and automation solutions. Vertical integration is a business strategy where the business ...

Vertical integration lets companies control more supply chain steps by in-house operations. Types include backward (acquiring production inputs) and forward (controlling distribution). This strategy ...

Severe supply chain disruptions have become a common occurrence over the past few years, as pandemic-related delays have wrought havoc on fulfillment. Almost concurrently, as manufacturers scaled-down ...