Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the ...

The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council released the near-final draft of its mobile ...

SOUTHEAST ASIA - As an advertiser paying for digital advertising space, 50 percent of a display ad in view for one second might not feel like a great deal. But in the still-developing industry ...

The issue of ad viewability has been front and center for more than a year. It’s widely accepted as a standard for quality in the digital advertising industry. But many in the industry maintain that ...

For advertisers today, addressing mobile consumers in their marketing runs is practically non-negotiable. Smartphones are at the crux of most consumers’ lives. Less than five years ago, only 35 ...

Dave Randall, Videology VP takes a deep-dive exploring one of the online advertising sector's most critical, and yet divisive issues, and appeals for a collective solution towards more universally ...

This time last week, Procter & Gamble's (P&G) top marketer Marc Pritchard gave what some are hailing as the most important marketing speech in 20 years. In a call to arms, Pritchard revealed that he ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. CMOs and top marketers ask me all the time for ...

Digital ad viewability may still be a murky issue for desktop, but the Media Rating Council has plans to set clear standards for mobile. A close-to-final draft of the MRC mobile viewability standard ...

Years ago, advertisers realized that if an ad was below the fold (below the first screenful of a website), it may not be viewable by a human user, especially if they never scrolled down. Thus began ...