We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a ...

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Human accounts of this size command sponsored post rates of more than $34,000, according to Kapwing’s estimate. If Lu earns that much per post, she likely made upwards of $2.5 million from May 2024 to ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Move aside, Kylie Jenner — there’s a new type of influencer in town, and they’re 100% artificial. AI influencers, a.k.a virtual influencers, have been steadily amassing huge followings over the past ...