Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...
If it seems strange to consider the benefits of being visible by night, just as lengthening days remind us of the joys of riding home in the light, blame Volvo. The Swedish car company has dipped an ...
The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...
Being visible at night is a pretty big deal for bikers, runners, or anyone else who might find themselves on or near a road or city street, and typically adding a small reflector or wearing a bright ...