As if stepping into the accomplished shoes of Mark Price wasn’t a big enough task, new Waitrose boss Rob Collins has faced challenges aplenty since taking charge. After being handed the crown at the ...
Nathan Ansell explains how the supermarket chain is expanding its marketing strategy to embrace modern media channels and finding success through savvy sponsorships ...
Nathan Ansell began his journey to the Waitrose C-suite on the shop floor. “There was no better place to learn,” he says of his sixth-form Saturday shifts at the supermarket chain’s Reading branch.
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