As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison. Navah Hopkins wrote on ...

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns. Marketers can create ...

Account-level negative keywords in Google Ads offer greater brand safety and suitability by allowing advertisers to exclude traffic from all search and shopping campaigns. Advertisers can manage ...

Microsoft Advertising on Monday released what it is calling a product negative keyword conflicts report for advertisers' shopping campaigns to ensure ads do not serve up in response to irrelevant ...