Newcomers and veterans often ask what is white balance in photography – it's a setting that's often taken for granted and neglected, even by experienced shooters. In short, white balance in ...

Back in the days of film, you chose a stock to match the lighting and that was it – you were stuck with it. Daylight film for just about everything, but tungsten for studio tungsten lighting. However, ...

Before diving into what white balance is, let’s get straight what it isn’t. Sometimes the term white balance is used interchangeably with color temperature, but they’re not the same. Color temperature ...