Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...

Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

As a marketing executive with two decades of experience in developing both content and strategy, I know firsthand that personalization is key to successful marketing. By collecting and analyzing data ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

Meta's personalized advertising and data collection on third-party sites are impermissible. Disclosures too modest.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...