Don't be intimidated by the prospect of creating your first short-term nurture series (or at least your first seriously effective series). In this "Put it to Work" lesson, instructor Kenda Macdonald ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

Lead nurturing never stops for marketers. Even after a lead becomes an opportunity and sales converts the lead into a customer, marketing doesn’t clock out. After a lead becomes an opportunity, ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… ...