Bad ideas succeed every single day. And the strategies that fall short don’t usually fail because they’re poorly conceived. Most of the time, they simply don’t get executed. Plays stall, signals get ...

When Etsy introduced a generative AI chatbot for customer service, satisfaction scores and sales declined. CEO Josh Silverman later described it as “one of the worst-performing experiments” of his ...

Step-by-step guidance for implementing a value-based strategy in your organization. Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more ...