AI systems are racing through standardized tests, acing bar exams and coding challenges that once seemed safely human. Yet in ...

Digital customer service platform Glia recently launched an AI benchmarking tool it hopes will help insurers “cut through the fog” in analyzing their artificial intelligence strategy. “There is an ...

Many of the most popular benchmarks for AI models are outdated or poorly designed. Every time a new AI model is released, it’s typically touted as acing its performance against a series of benchmarks.

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Benchmarking is opening marketing opportunities. By gaining insight to budget and planning shifts in other companies--even those outside of their verticals--marketers can build a case for changing ...

AI companies regularly tout their models' performance on benchmark tests as a sign of technological and intellectual superiority. But those results, widely used in marketing, may not be meaningful.… A ...