Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size ...
New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined. Comcast Advertising, the ...
Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...
SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...
“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...
Comcast Unveils Major Expansion Of Xfinity StreamSaver Bundle, Adding HBO Max And Hulu-Disney+ Combo
Add Yahoo as a preferred source to see more of our stories on Google. Comcast has unveiled a major expansion of a streaming bundle operated by its Xfinity broadband and video systems, adding the ...
Xfinity Launches the Largest Marketplace for Premium Streaming Bundles Featuring Peacock, Netflix, Apple TV, the Disney+, ...
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