Lego's next The Lord of the Rings set will give builders a double dose of Sauron, both in menacing bust form and as an adorable little minifigure. The Lord of the Rings: Sauron's Helmet Lego set will ...

Instead of stepping on LEGOs, why don’t we step into them? Well, LEGO seems to have thought about it and the fan-favorite toy brand is releasing a shoe that you’ll either love or hate. » Crocs is ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Another pup is joining Lego's pet collection, and this one "has big Golden Retriever energy," the company said on Monday, Jan. 19, in an Instagram post. The Lego Icons Golden Retriever Puppy set, ...

Lego and Nintendo revealed the next set coming from The Legend of Zelda series on Friday, a scene that depicts the final battle between Link, Zelda, and Ganon from The Legend of Zelda: Ocarina of Time ...

It’s worth pulling out a headset if you have one. It’s worth pulling out a headset if you have one. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.