Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies.

5 days ago · /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how...

5 days ago · IAB Tech Lab on Tuesday released an Agentic Roadmap that outlines how the digital advertising industry can scale agentic buying and selling by extending existing technical standards …

5 days ago · IAB Tech Lab has released a roadmap detailing how digital advertising standards will evolve to support large-scale agentic buying and selling, expanding on existing protocols with new …

5 days ago · IAB Tech Lab lays out roadmap for AI-driven ad systems The digital ad industry is moving toward AI agents. Here's how IAB Tech Lab plans to make it work—without breaking what's already …

As an AI innovation company, IAB Advisors builds a unified ecosystem of platforms to educate, empower, and equip the next generation of investors, athletes, and communities.

Jan 6, 2025 · As agentic execution advances across digital advertising, IAB Tech Lab’s Agentic Roadmap, driven by the Agentic Task Force, provides a clear and reliable path to scale intelligent …

May 20, 2025 · The Interactive Advertising Bureau (IAB) has officially released its updated General Terms for Digital Advertising Agreements—and the organization is opening a 60-day public comment …

The IAB places a major role in the digital advertising industry and digital media advertising ecosystem, providing ad tech guidance, assisting companies with data attribution, and more. Headed by David …