Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies.

Jun 12, 2025 · "IAB is focused on delivering actionable frameworks, best practices, and scalable tools that ensure AI is used responsibly and effectively.

4 days ago · IAB Tech Lab on Tuesday released an Agentic Roadmap that outlines how the digital advertising industry can scale agentic buying and selling by extending existing technical standards …

4 days ago · IAB Tech Lab has released a roadmap detailing how digital advertising standards will evolve to support large-scale agentic buying and selling, expanding on existing protocols with new …

3 days ago · IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling …

4 days ago · IAB Tech Lab lays out roadmap for AI-driven ad systems The digital ad industry is moving toward AI agents. Here's how IAB Tech Lab plans to make it work—without breaking what's already …

Jan 6, 2025 · As agentic execution advances across digital advertising, IAB Tech Lab’s Agentic Roadmap, driven by the Agentic Task Force, provides a clear and reliable path to scale intelligent …

May 20, 2025 · The Interactive Advertising Bureau (IAB) has officially released its updated General Terms for Digital Advertising Agreements—and the organization is opening a 60-day public comment …

About us The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.