What inspired the contour bottle? Follow the journey of two Tennesseans whose $1 bottling deal helped spark a global phenomenon. Step into Coca-Cola Stories at World of Coca-Cola and immerse yourself in the brand’s rich history with hundreds of artifacts and unique, historically inspired environments. Plan your visit at worldofcoca-cola.com. | World of Coca-Cola
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Our pursuit of design innovation shines through in everything we do, from the iconic contour bottle design to more sustainable packaging. Lightweight bottles help cut emissions, bottles from recycled materials aim to reduce waste and label-less bottles are easier to recycle. Discover more about how we’re #AlwaysInnovating: cokeurl.com/699C59 | The Coca-Cola Company
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