The Negotiation Rule That Gives You Leverage
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YouTubePezlogic - eCommerce Business Solutions
The Negotiation Rule That Gives You Leverage
The person with the strongest BATNA usually has the strongest position in a negotiation. BATNA stands for Best Alternative to a Negotiated Agreement — meaning your best option if the deal doesn’t work out. But here’s what most people miss: it’s not enough to know your own BATNA. It’s even more important to try to understand the other ...
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Best alternative to a negotiated agreement Definition
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