Probabilistic vs deterministic: Which method should you be using for identity resolution? - mParticle
mparticle.com
Probabilistic vs deterministic: Which method should you be using for identity resolution? - mParticle
The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.
Jun 16, 2021
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