¿Vicente Fox ganó por sus propuestas… o porque supo construir una marca política antes que nadie? En este análisis explico cómo un exejecutivo de Coca-Cola aplicó principios de branding, marketing y comunicación política para derrotar al PRI después de más de 70 años en el poder. La gran pregunta es: ¿crees que la imagen de un candidato puede pesar más que sus propuestas? Te leo en los comentarios. #vicentefox #comunicaciónpolítica #MarketingPolítico #brandingpolítico #elecciones2000
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¿Vicente Fox ganó por sus propuestas… o porque supo construir una marca política antes que nadie? En este análisis explico cómo un exejecutivo de Coca-Cola aplicó
Jose Pereyra(@josepereyra). sonido original - Jose Pereyra. ¿Vicente Fox ganó por sus propuestas… o porque supo construir una marca política antes que nadie? En este análisis explico cómo un exejecutivo de Coca-Cola aplicó principios de branding, marketing y comunicación política para derrotar al PRI después de más de 70 años en el ...
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